Overtourism Crisis in WA: Are Busselton & Dunsborough Too Crowded? (2026)

Western Australia's coastal towns are grappling with the challenge of overtourism, as the region's natural beauty and attractions become increasingly popular among summer visitors. The influx of tourists has sparked concerns about overcrowding, with some locals fearing that their beloved hometowns might lose their charm and tranquility. One notable example is the Busselton Jetty, a major tourist attraction in the South West region, which has seen a staggering 60% increase in visitors over the past decade. During the festive season, an astonishing 10,000 people flocked to the jetty, causing congestion and impacting the overall experience for visitors. The management is now actively exploring strategies to manage visitor numbers and maintain the jetty's unique appeal.

In neighboring Dunsborough, the local community is also grappling with the issue of overtourism. The town's chair, Jeff Forrest, emphasizes the importance of balancing tourism with the preservation of the area's natural beauty and character. He draws a parallel between the influx of tourists and the concept of overgrazing, warning that overtourism could potentially destroy the very essence of the region. Forrest suggests implementing visitor caps by limiting accommodation spots to manage the number of tourists.

However, not everyone shares the same sentiment. Visitors to Meelup Beach, such as Kalia and Matt Alessi, argue that capping tourists might be too extreme. They believe that the beach is a shared space for everyone, regardless of the crowds, and that tourism contributes significantly to the local economy. The Alessi couple also highlights the contrast between the busy beaches in Western Australia and the even more congested beaches in the eastern states, suggesting that a balanced approach is necessary.

The City of Busselton has already taken steps to address the issue of overtourism by cracking down on short-stay accommodations like Airbnb. The council, led by Mayor Phil Cronin, is reluctant to intervene further, as they believe the market will naturally regulate itself. Cronin emphasizes the economic benefits of tourism, which brings in over $1 billion annually to the region, and encourages the community to embrace the positive impact of tourism while being mindful of potential saturation points.

As the debate continues, the Department of Biodiversity, Conservation, and Attractions has issued a friendly reminder to holidaymakers, urging them to explore alternative destinations if their favorite spots are overcrowded. Regional Leader Peter Masters highlights the importance of responsible tourism, especially in national parks, to prevent damage to vegetation and reduce the risk of wildfires. He suggests that visitors should consider inland activities as well, ensuring that the region's natural beauty remains intact for future generations.

Overtourism Crisis in WA: Are Busselton & Dunsborough Too Crowded? (2026)
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